Whisky Business

Dewar’s New Ad Campaign – Lesson Learned

December 17, 2014
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The end of a development that might well be considered a textbook case study about PR failures.

Blast From The Past – What Old Whisky News Can Tell Us

November 24, 2014

Lately I have been digging around a bit in whisky news from previous years found via Google. Some rather interesting observations can be made if you read those old articles now and compare them to the situation today.

A New Whisky Crisis Looms – Scotch Distillers Running Out Of Names

October 30, 2014

We haven’t quite digested yesterdays’ news of Diageo freezing some of their expansion investements yet, and now another blow is hitting the Scotch whisky industry. The names for Scotch whisky are running out faster than expected.

Diageo And The Pitfalls Of Boom And Bust

October 29, 2014
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Some rather shocking whisky news came out today: Diageo has put their plans for certain distillery expansions on hold, including Teaninich, Mortlach and Clynelish.

Balcones – Showdown In Waco

October 10, 2014

A tragedy is taking place in Waco, and sadly it is about the fate of the Balcones distillery.

Benriach vs. Diageo Or Malts vs. Blends From A Business Perspective

August 11, 2014

It’s the season for annual company results and so far we have seen some interesting developments in the whisky business.

Syndicate 58/6 – A Lesson In Storytelling

August 10, 2014

A few days ago an article on the Forbes website announced “A Rare Scottish Whiskey Discovered In 1958 Is Finally Available To Buyers”. Now this looks exclusive, doesn’t it?

Aultmore XO – A Main Problem Of NAS Exposed

August 3, 2014
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There is a new bottling in the Douglas Laing Old Particular range, apparently exclusive to Tel Aviv Airport Duty Free. It is called “Aultmore XO” and sells for $113.

Thank you for being honest, Dr. Lumsden

July 9, 2014

Yesterday the Spirits Business website published a highly interesting article with statements by LVMH’s “head of whisky creation” Dr. Bill Lumsden about the future of NAS whisky

Nomad Whisky by Gonzales Byass – Not So Unique After All

July 5, 2014

Last week the famous sherry producer Gonzales Byass presented their new Nomad Whisky in Taipeh. Turns out that multi-country maturation is not such a new concept.

An Update On Whisky Inflation

June 30, 2014
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In November 2012, nearly 18 months ago, I took a closer look at whisky inflation since 2002. I will try to make it a tradition to look at the price development from time to time.

The Nikka Samurai Paradox

May 23, 2014
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Can you imagine paying €180 for a bottle of whisky that is available for €25 elsewhere? Sounds hard to believe but it is true.

How Some US And Scottish Distillers Are Doing Exactly The Opposite To Stay Competitive

April 17, 2014
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US and Scottish distillers reacting differently in order to stay profitable, an apparent paradox.

Dewar’s Rebranding Just Months After Pulling Sexist Ad

April 8, 2014
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Whisky brand revamps are usually non-events here on Dramming. But reading yesterday’s news that Dewar’s had ‘unveiled’ a new look for its range, this just cannot be left uncommented.

The Misleading Rarity Argument In Whisky Pricing

April 3, 2014

We can see that rarity is a complex phenomenon in the whisky market, and it is often used more as an excuse than as a necessity to raise prices.

Diageo Officially Confirms NAS Whisky Is Just A Marketing Stunt

April 1, 2014

Oh dear, what has become of No Age Statement whisky.

Platinum Whisky Investment Fund – David Robertson Strikes Again

March 18, 2014

Yesterday the former Dalmore “Director of Rare Whisky” David Robertson presented a new private equity fund called Platinum Whisky Investment Fund to be launched in Hong Kong.

Bladnoch – Liquidation In Times Of Boom

March 17, 2014
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Today a disturbing piece of whisky news shocked readers on Facbook and Twitter: Bladnoch Distillery has gone into liquidation.

Meanwhile In America: The NDP Debate

March 16, 2014

Despite the “Everything Whisky” tagline, this blog mostly is about Scotch whisky. But every once in a while it is worth to take a look across the Atlantic Ocean.

Mortlach Blues – How To Offend Those Who Made It Possible

March 5, 2014
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Yesterday was a day I had been awaiting with a mixture of hope and fear. Diageo finally announced the pricing and the bottle design of their new Mortlach range.