A List Of NAS Travel Retail Exclusive Whiskies and When They Came Out

Some bottlings began as Travel Retail exclusives and were extended to the general market later on.
Release dates are only approximate
Series of bottles with different release dates are filed under the original announcement dates.
This list may not be comprehensive. Additions are welcome.

Comment:

The first NAS TR exclusive I found without excessive searching was from 2008. But we can see that the phenomenon ony really took off in 2012. The industry insider who wrote the article about these whiskies on Whisky Israel explained it with “shocking demands” from the Travel Retail companies. The defence of NAS on Caskstrength is along the same lines. It would be interesting to know if the blamed policies were toughened in recent years, ultimately causing the rise in such bottlings from the lower level of around 2010 and before. If there was no such change, the argument would lose some of its credibility.

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{ 2 comments… read them below or add one }

MargareteMarie February 20, 2014 at 12:50 pm: Oliver, I absolutely agree with you. I have come across a lot of great NAS Whiskies in the past. But the majority of the recent Travel Retail Exclusives leaves me with mixed feelings.

Andrew April 2, 2014 at 12:11 am: In light of your fool-free April Fool’s article, this list seems so obvious and enlightening. It’s not about quality or inovation, it’s about driving interest in a brand. If a person buys the NAS and doesn’t like it (or does), or avoids it because of the price, they now know the brand and want to find a better price or quality, which is where the core expressions come in. Every distillery, big and small, has an NAS, and it’s all marketing. Brilliant.

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