A List Of NAS Travel Retail Exclusive Whiskies and When They Came Out

by Oliver Klimek on February 20, 2014

November 2008

Glenrothes Robur Reserve
http://www.dfnionline.com/article/Glenrothes-unveils-new-exclusive-1857441.html

Laphroaig Triple Wood
http://whiskyviking.wordpress.com/2008/12/28/laphroaig-triple-wood/

September 2009

The Macallan 1824 Collection
http://blog.wblakegray.com/2009/09/duty-free-only-macallan-1824-collection.html

April 2010

Old Pulteney WK499 ‘Isabella Fortuna’
http://www.scotchmaltwhisky.co.uk/oldpulteneywk499.htm

July 2010

Johnnie Walker Double Black
http://www.whiskyintelligence.com/2010/10/diageo-launches-johnnie-walker%C2%AE-double-black%E2%84%A2-blended-scotch-whisky-scotch-whisky-news/

August 2010

Bunnahabhain Darach Ùr (and Cruach Mhona)
http://mclaughlingibson.wordpress.com/2010/04/28/bunnahabhain-launches-first-ever-global-travel-retail-exclusive/

May 2011

Old Pulteney WK209 ‘Good Hope’
http://whiskyforeveryone.blogspot.de/2011/05/new-releases-old-pulteney-wk209-good.html

December 2011

Glenlivet Master Distiller’s Reserve
http://www.prlog.org/11741986-the-glenlivet-master-distillers-reserve-exclusively-launched-at-delhi-duty-free.html

February 2012

Bowmore 100 Proof & Springtide
http://www.moodiereport.com/document.php?c_id=31&doc_id=29986

April 2012

Laphroaig PX Cask
http://gulfnews.com/laphroaig-px-cask-is-new-travel-retail-exclusive-1.1003074

Auchentoshan Springwood & Heartwood
http://whiskyforeveryone.blogspot.de/2012/04/new-releases-auchentoshan-springwood.html

October 2012

Johnnie Walker Explorers’ Club
http://www.thespiritsbusiness.com/2012/10/diageo-reveals-new-johnnie-walker-explorers-club-whisky-series/

anCnoc Peter Arkle
http://www.moodiereport.com/document.php?c_id=31&doc_id=32602

February 2013

Highland Park Warriors
http://www.moodiereport.com/document.php?c_id=31&doc_id=34276

March 2013

Dalmore Valour
http://www.drinksint.com/news/fullstory.php/aid/3693/The_Dalmore_Valour_whisky_launches_in_travel_retail.html

April 2013

Laphroaig QA Cask
http://www.thespiritsbusiness.com/2013/04/laphroaig-qa-cask-launches-in-travel-retail/

May 2013

Jura Turas Mara
http://www.tomswhiskyreviews.com/info.php?articleid=605

July 2013

Old Pulteney Lighthouse Collection
http://www.oldpulteney.com/the-pilot-house/the-logbook/entry/old-pulteney-to-launch-travel-retail-exclusive

Talisker Dark Storm
http://www.guidscotchdrink.com/2013/07/taliskers-new-travel-retail-bottling.html

Glenrothes Manse Brae Range
http://www.harpers.co.uk/news/berry-bros-unveils-whisky-range-in-travel-retail-exclusive/347884.article

August 2013

Jamseon City Editions
http://www.whiskyintelligence.com/2013/08/jameson-launches-new-city-editions-travel-retail-exclusive-irish-whiskey-news/

September 2013

Laphroaig An Cuan Mór
http://www.thedrinksreport.com/news/2013/15084-laphroaig-launches-travel-retail-exclusive.html

Glenfiddich Cask Collection
http://www.dfnionline.com/article/Glenfiddich-launches-travel-retail-exclusive-Cask-Collection-1866128.html

October 2013

Old Pulteney WK217 ‘Spectrum’
http://thewhiskyphiles.com/2013/10/09/old-pulteney-wk217-spectrum-travel-retail-exclusive/

November 2013

Bruichladdich Organic Scittish Barley
http://www.bruichladdich.com/news/laddie-news/new-laddie-launches-for-global-travel-retail

White Horse Gold Edition 1890
http://www.moodiereport.com/document.php?doc_id=37445

Notes:

  • Some bottlings began as Travel Retail exclusives and were extended to the general market later on.
  • Release dates are only approximate
  • Series of bottles with different release dates are filed under the original announcement dates.
  • This list may not be comprehensive. Additions are welcome.

Comment:

The first NAS TR exclusive I found without excessive searching was from 2008. But we can see that the phenomenon ony really took off in 2012. The industry insider who wrote the article about these whiskies on Whisky Israel explained it with “shocking demands” from the Travel Retail companies. The defence of NAS on Caskstrength is along the same lines. It would be interesting to know if the blamed policies were toughened in recent years, ultimately causing the rise in such bottlings from the lower level of around 2010 and before. If there was no such change, the argument would lose some of its credibility.

{ 2 comments… read them below or add one }

MargareteMarie February 20, 2014 at 12:50 pm

Oliver, I absolutely agree with you. I have come across a lot of great NAS Whiskies in the past. But the majority of the recent Travel Retail Exclusives leaves me with mixed feelings.

Reply

Andrew April 2, 2014 at 12:11 am

In light of your fool-free April Fool’s article, this list seems so obvious and enlightening. It’s not about quality or inovation, it’s about driving interest in a brand. If a person buys the NAS and doesn’t like it (or does), or avoids it because of the price, they now know the brand and want to find a better price or quality, which is where the core expressions come in. Every distillery, big and small, has an NAS, and it’s all marketing. Brilliant.

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