November 2008
Glenrothes Robur Reserve
http://www.dfnionline.com/article/Glenrothes-unveils-new-exclusive-1857441.html
Laphroaig Triple Wood
http://whiskyviking.wordpress.com/2008/12/28/laphroaig-triple-wood/
September 2009
The Macallan 1824 Collection
http://blog.wblakegray.com/2009/09/duty-free-only-macallan-1824-collection.html
April 2010
Old Pulteney WK499 ‘Isabella Fortuna’
http://www.scotchmaltwhisky.co.uk/oldpulteneywk499.htm
July 2010
Johnnie Walker Double Black
http://www.whiskyintelligence.com/2010/10/diageo-launches-johnnie-walker%C2%AE-double-black%E2%84%A2-blended-scotch-whisky-scotch-whisky-news/
August 2010
Bunnahabhain Darach Ùr (and Cruach Mhona)
http://mclaughlingibson.wordpress.com/2010/04/28/bunnahabhain-launches-first-ever-global-travel-retail-exclusive/
May 2011
Old Pulteney WK209 ‘Good Hope’
http://whiskyforeveryone.blogspot.de/2011/05/new-releases-old-pulteney-wk209-good.html
December 2011
Glenlivet Master Distiller’s Reserve
http://www.prlog.org/11741986-the-glenlivet-master-distillers-reserve-exclusively-launched-at-delhi-duty-free.html
February 2012
Bowmore 100 Proof & Springtide
http://www.moodiereport.com/document.php?c_id=31&doc_id=29986
April 2012
Laphroaig PX Cask
http://gulfnews.com/laphroaig-px-cask-is-new-travel-retail-exclusive-1.1003074
Auchentoshan Springwood & Heartwood
http://whiskyforeveryone.blogspot.de/2012/04/new-releases-auchentoshan-springwood.html
October 2012
Johnnie Walker Explorers’ Club
http://www.thespiritsbusiness.com/2012/10/diageo-reveals-new-johnnie-walker-explorers-club-whisky-series/
anCnoc Peter Arkle
http://www.moodiereport.com/document.php?c_id=31&doc_id=32602
February 2013
Highland Park Warriors
http://www.moodiereport.com/document.php?c_id=31&doc_id=34276
March 2013
Dalmore Valour
http://www.drinksint.com/news/fullstory.php/aid/3693/The_Dalmore_Valour_whisky_launches_in_travel_retail.html
April 2013
Laphroaig QA Cask
http://www.thespiritsbusiness.com/2013/04/laphroaig-qa-cask-launches-in-travel-retail/
May 2013
Jura Turas Mara
http://www.tomswhiskyreviews.com/info.php?articleid=605
July 2013
Old Pulteney Lighthouse Collection
http://www.oldpulteney.com/the-pilot-house/the-logbook/entry/old-pulteney-to-launch-travel-retail-exclusive
Talisker Dark Storm
http://www.guidscotchdrink.com/2013/07/taliskers-new-travel-retail-bottling.html
Glenrothes Manse Brae Range
http://www.harpers.co.uk/news/berry-bros-unveils-whisky-range-in-travel-retail-exclusive/347884.article
August 2013
Jamseon City Editions
http://www.whiskyintelligence.com/2013/08/jameson-launches-new-city-editions-travel-retail-exclusive-irish-whiskey-news/
September 2013
Laphroaig An Cuan Mór
http://www.thedrinksreport.com/news/2013/15084-laphroaig-launches-travel-retail-exclusive.html
Glenfiddich Cask Collection
http://www.dfnionline.com/article/Glenfiddich-launches-travel-retail-exclusive-Cask-Collection-1866128.html
October 2013
Old Pulteney WK217 ‘Spectrum’
http://thewhiskyphiles.com/2013/10/09/old-pulteney-wk217-spectrum-travel-retail-exclusive/
November 2013
Bruichladdich Organic Scittish Barley
http://www.bruichladdich.com/news/laddie-news/new-laddie-launches-for-global-travel-retail
White Horse Gold Edition 1890
http://www.moodiereport.com/document.php?doc_id=37445
Notes:
- Some bottlings began as Travel Retail exclusives and were extended to the general market later on.
- Release dates are only approximate
- Series of bottles with different release dates are filed under the original announcement dates.
- This list may not be comprehensive. Additions are welcome.
Comment:
The first NAS TR exclusive I found without excessive searching was from 2008. But we can see that the phenomenon ony really took off in 2012. The industry insider who wrote the article about these whiskies on Whisky Israel explained it with “shocking demands” from the Travel Retail companies. The defence of NAS on Caskstrength is along the same lines. It would be interesting to know if the blamed policies were toughened in recent years, ultimately causing the rise in such bottlings from the lower level of around 2010 and before. If there was no such change, the argument would lose some of its credibility.
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{ 2 comments… read them below or add one }
Oliver, I absolutely agree with you. I have come across a lot of great NAS Whiskies in the past. But the majority of the recent Travel Retail Exclusives leaves me with mixed feelings.
In light of your fool-free April Fool’s article, this list seems so obvious and enlightening. It’s not about quality or inovation, it’s about driving interest in a brand. If a person buys the NAS and doesn’t like it (or does), or avoids it because of the price, they now know the brand and want to find a better price or quality, which is where the core expressions come in. Every distillery, big and small, has an NAS, and it’s all marketing. Brilliant.
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