I don’t usually write in-depth whisky reviews, mainly because of time constrains but also the for reason that so many other bloggers do it. But the product I recently discovered in our local supermarket made me change my mind. It is a 330 ml can of pre-mixed Jim Beam Red Stag (the cherry flavoured bourbon) with ginger ale and lime.
Now first of all you should know that while I do appreciate a decent cocktail, I am not really a fan of longdrinks or highballs. Well, maybe with the exception of the Americano. So I am biased, but anyway.
The drink weighs in at 10% ABV. The ingredient list features Jim Beam bourbon with 11.2% and alcohol as a further ingredient. At 40% original strength, 11.2% content would result in roughly 4.5% ABV in the mix. So more than half of the alcohol comes from industrial spirit that was used to beef up the concoction. We can only speculate if this was done for econimic reasons of if the drink would habe been too bad to sell if mixed with only proper Red Stag.
Now let’s pour some, of course over ice. The colour is surprisingly pale, like a light white wine. On the nose the cherry is quite dominant, the smells reminds a bit of wine gums. Citrus aromas can be detected as well but to pin them down as “lime” is impossible. Only on the palate you can notice the ginger, and even a bit of the spicy bite you get from eating fresh ginger. The citrus notes go quite well with it, actually, but the cherries appear to have evaporated. I am happy to report that the drink is not as sweet as I feared it would be.
So far, so fairly decent. But wait a minute. Haven’t we forgotten something? Wasn’t there supposed to be Jim Beam bourbon in there? Well, it may come as good news for some of you, but I am having trouble to find it. Knowing it is in there, you might be able to detect a little whisky-ness, but it is very well hidden. If tasted blind, I would never believe this is a whisky drink. Not even an acoholic drink for that matter which makes it dangerous.
What is the verdict? It tastes better than I feared, to be honest. I think it can work quite well as a refreshing drink on a hot summer day, sort of like a lemonade for grown-ups. But if you expect a whisky drink, you should look somewhere else, or better mix your own.
Rating: 75/100 – Price Tag $$$$$ – Value for your Money $$$$$