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A Look At Flaviar

by Oliver Klimek on December 4, 2013

A while ago a company called Flaviar contacted me and asked if I would like to review their services. Unfortunately I was too tied up with the Malt Maniacs Awards to give it a proper look. But now that that burden has been lifted from my shoulders, I can finally do what I promised.

Flaviar is one of the businesses that offer sample sets for sale. But unlike some other ventures they don’t stick to whisky but also have sets of other spirits like rum or gin. Each set consists of five 45 ml samples and sost from €20 to €40 approximately, according to the retail prices of the included spirits. They also offer a monthly subscription for €30.99. Flaviar is honest with their prices, they always list the retail price of the bottles contained on the set. The markup of the samples is around 100% which I think is fair given the fact that the spirits have to be repackaged.

I was sent the “Higlander” whisky pack that consists of Glen Garioch Founder’s Reserve, Old Pulteney “Flotilla”, Dalmore Vintage 2000, Glengoyne 12 yo and Glenmorangie Astar (reviews to follow for the whiskies that I have not tasted yet). This set appears to have sold out. 

Packaging is nice and straightforward in a little cardboard box. The sample bottles are narrow and test tube like, so they should better be kept in the box. Included are two small leaflets, one explaining the samples and one with “Tasting Instructions”.

The Flaviar website has a nice design, but there is one thing I absolutely dislike. To see anything beyond the welcome page you have to sign up either with your email address or with your Facebook account. Then an account is created automatically for you and a random password sent by email. In times where more and more people are careful about their traces in the digital world I consider this kind of behaviour a definite no go.

Overall I like the concept, but at least in the whisky department the selection is definitely more suitable for curious beginners than for experienced whisky lovers. The data-snatching website makes it impossible for me though to issue a unconditional recommendation.

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{ 1 comment… read it below or add one }

Tony Bagnall December 5, 2013 at 5:58 pm

there are a fair few of us out there doing tasting packs now, we all have different business models though models. An article comparing us all would be interesting. Still plenty of scope for growth imo, although the gift market is much bigger than the whisky lover one. Our main problem is the spirallnig cost of whisky! I see flaviar have moved to 45ml from 50ml. Thats one solution!

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