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A Look At Flaviar — Dramming
Post image for A Look At Flaviar

A Look At Flaviar

by Oliver Klimek on December 4, 2013

A while ago a company called Flaviar contacted me and asked if I would like to review their services. Unfortunately I was too tied up with the Malt Maniacs Awards to give it a proper look. But now that that burden has been lifted from my shoulders, I can finally do what I promised.

Flaviar is one of the businesses that offer sample sets for sale. But unlike some other ventures they don’t stick to whisky but also have sets of other spirits like rum or gin. Each set consists of five 45 ml samples and sost from €20 to €40 approximately, according to the retail prices of the included spirits. They also offer a monthly subscription for €30.99. Flaviar is honest with their prices, they always list the retail price of the bottles contained on the set. The markup of the samples is around 100% which I think is fair given the fact that the spirits have to be repackaged.

I was sent the “Higlander” whisky pack that consists of Glen Garioch Founder’s Reserve, Old Pulteney “Flotilla”, Dalmore Vintage 2000, Glengoyne 12 yo and Glenmorangie Astar (reviews to follow for the whiskies that I have not tasted yet). This set appears to have sold out. 

Packaging is nice and straightforward in a little cardboard box. The sample bottles are narrow and test tube like, so they should better be kept in the box. Included are two small leaflets, one explaining the samples and one with “Tasting Instructions”.

The Flaviar website has a nice design, but there is one thing I absolutely dislike. To see anything beyond the welcome page you have to sign up either with your email address or with your Facebook account. Then an account is created automatically for you and a random password sent by email. In times where more and more people are careful about their traces in the digital world I consider this kind of behaviour a definite no go.

Overall I like the concept, but at least in the whisky department the selection is definitely more suitable for curious beginners than for experienced whisky lovers. The data-snatching website makes it impossible for me though to issue a unconditional recommendation.

{ 53 comments… read them below or add one }

Tony Bagnall December 5, 2013 at 5:58 pm

there are a fair few of us out there doing tasting packs now, we all have different business models though models. An article comparing us all would be interesting. Still plenty of scope for growth imo, although the gift market is much bigger than the whisky lover one. Our main problem is the spirallnig cost of whisky! I see flaviar have moved to 45ml from 50ml. Thats one solution!


Inch December 6, 2014 at 2:23 am

Ordered from Flaviar two months ago. Still waiting for the product. Ripped off for almost $150 USD. Scam company. Beware.


Valerie (FLAVIAR.COM) December 26, 2014 at 6:06 pm

Dear Inch. We are truly sorry for the delay. You have probably received your parcel by now because we are definitely not a scam. Please read our official response in the comments below.


inch December 30, 2014 at 2:31 pm

Hello Valerie….I stand corrected. Received my products the day after XMas. Tell me why it took two months and a day to deliver 3 bottles. Love the product & price but not sure I would do this again. You really need to work at service after the sale and a reasonable time frame for delivery. Two months is one month too long.


Valerie March 19, 2015 at 2:45 pm

Dear inch. We are aware of the unreasonably long delivery times to the US and are taking quick steps to overcome this issue. The delivery times for our US customers will be severely shortened in the immediate future. Don’t hesitate to turn to our Customer Care Team, and we’ll be glad to provide further update or assist you in any way you need.


Michael A.Procino August 29, 2014 at 5:26 pm

I just received my first order from Flaviar. The bottles were well packed, but I don’t understand why they came to me via Posta Slovenije? Is there a reason my Scottish Single Malts are being shipped from Slovenia? Makes me wonder if perhaps I’m getting a counterfeit product?


Oliver Klimek August 29, 2014 at 5:30 pm

Flaviar is based in Slovenia. Why should Scotch whisky not be sold in Slovenia? It is sold in almost all countries of the world. And they also sell other spirits from other countries.


John Miska September 10, 2014 at 10:44 pm

They are a pain in the ass as they take forever to process and ship orders. I was told that I would have my order next week two weeks ago and am still waiting.


Dave November 26, 2014 at 9:49 pm

Purchased a 3-pack. Paid for 3-pack. Weeks later, no product. No customer service. Flavair IS A RIPOFF. DO NOT WASTE YOUR MONEY. THERE ARE PLENTY OF REPUTABLE COMPANIES OUT THERE. THIS IS NOT ONE OF THEM.


Jacqueliner December 1, 2014 at 3:20 am

Ordered over 3 weeks ago and still waiting delivery, have mailed them twice and no answer. Hope it’s not a scam!


George Scott December 4, 2014 at 2:30 pm

Ordered over two months ago, still waiting for delivery, despite assurances my order had been shopped (well over a month ago). Now suddenly no response to emails. Can only assume it is a scam.


Diana Branscome December 16, 2014 at 2:49 am

I ordered two sample packs and a Gin Mare full-size bottle, and they all arrived just fine. My welcome email that detailed my order said that it would take a couple of weeks for items to arrive, and they did so right on schedule. Cannot comment yet on quality as holidays not quite here, but I had to write to mention that my experience at least with ordering and shipping was positive.


inch December 19, 2014 at 1:48 am

Diana, consider yourself very lucky. Flavair is the ultimate ripoff. 3 months after paying $175 still waiting – no customer service, no product, no refund, just screwed. Caveat emptor!


Jeremy H December 22, 2014 at 12:20 pm

I ordered 3 weeks ago and still no delivery. No answer to emails or even Facebook. Really peed me off because predictably it is for a Christmas present. I have escalated via Groupon.


inch December 23, 2014 at 2:38 am

Look at all the negative press above. Only an idiot would buy from this ripoff company.


inch December 30, 2014 at 2:33 pm

Product was finally delivered. Ordered Oct 25, 2014; rec’d 12/26/2014.


Valerie (FLAVIAR.COM) December 26, 2014 at 5:20 pm

Sorry to hear all that, but we’re definitely not a ripoff.

You know how they say, “demand was so high it crashed our website”? Well, the logistical version of that happened to us in November and December. We saw a 700% increase in tasting packs sold and although the website had no issues, we were not ready for this in the warehouse.

We had to order more drinks, boxes, sample bottles and staff up, to cope with the demand. We did our best to react quickly, but it’s not easy getting various suppliers to deliver 5- or 10-times the usual quantities in a few days.

These are not excuses, they’re explanations so you know what was going on in the background as we were working triple shifts, days and nights to fulfill your orders. We failed to predict this kind of demand and set the right expectations. We apologize for that.

We’re a young company and believe us, we’ve learned from this. Less than a month later, we’re back on track, shipping most orders next day and sending tasting packs out as fast as we can make them.

Thank your for your patience and support in achieving our mission – Flavour to the people!

Team Flaviar


Liz Wylie December 30, 2014 at 12:27 pm

I got my order after more than a month of waiting. I also got EXACTLY the same feeble e mail as posted from Flaviar above in response to my complaint. Their customer service is appalling as well as their delivery. I had ordered as a Christmas present too and had to order elsewhere to make sure I had a present for my husband. Their website says they’re in London. No mention of Slovenia. I’d never have ordered if I’d known I’d have to wait for an order from there.

This “new” company is a disgrace and the more bad reviews it gets the better to let other unsuspecting people how awful they are. Order from reputable companies and avoid Flaviar like the plague.


John Miska December 27, 2014 at 4:13 pm

Then perhaps as a gesture of goodwill you ought to send something in the way of compensation to those of us who never got orders or whose orders were unreasonably delayed. Until you do something like that do not expect another order from this unhappy unsatisfied customer!


Jeremy H December 27, 2014 at 4:36 pm

Finally after I escalated via Groupon I got a reply to my direct message on Groupon. On the latest day that I should have received my tasting pack they replied to say that ‘it would be sent out this week’. I asked if that would take a further 14-18 business days (basically the end of January) but I have had no further contact.
All this for something that was ordered end of Nov for a Christmas gift. I agree with the comments above re compensation. I reserve judgement but based on the current level of service I won’t be using Flaviar again.


Rory H December 30, 2014 at 6:15 am

Ordered 4 bottles of various whiskys and while it took an extra week to receive all arrived safe and sound. Found confirmation emails in junk folder after worrying for two weeks (that’s my fault). THANK YOU Flaviar for the extra bottle of Deanston!!! Gift or mistake I owe you one. Will definitely order again.


Ernie Barnhurst January 6, 2015 at 3:35 pm

Same experience as many of the above. An order for Christmas has failed to materialise. It has been impossible to communicate with them as they say they will phone you and don’t and there’s no phone number to contact them on. A rubbish company run by amateurs.


KK January 8, 2015 at 1:18 am

I too am waiting for an order that was placed through Groupon. I hadn’t realised initially that after placing order I then had to redeem the coupon directly on flaviar site as I have never had to do this before with other Groupon purchases. By the time I realised, this caused a huge delay and christmas delivery missed even though I originally placed order nov 25th. Once I did redeem the voucher I emailed and had a reply that it had been despatched but I am still waiting. Granted part of the delay was my fault due not reading the Groupon small print but why make it so complicated? I still await the rum tasting kit but am starting to wonder if it’s with Jack sparrow on the black pearl somewhere on an ocean far far away……


jonathan February 28, 2015 at 4:09 pm

Do not order from them. My gf ordered something for valentines day over a month ago and the order hasnt even been shipped. They took the money out right away though. I do not recommend them. Go else where


Valerie March 19, 2015 at 5:45 pm

Hi Jonathan,

Thank you for letting us know about the late delivery. We appreciate customers who point out when things aren’t right.

The long delivery times to the US is an issue, we know. Let me assure you that we are working hard to address this. The fruits of our labour will be visible soon enough, to the delight of our US customers.

I’m sorry that you haven’t received your gift in timelier manner. Don’t hesitate to turn to our Customer Care (hello@flaviar.com) for help. We’ll be happy to right any wrongs we caused, provide further explanations, if needed, and to set up the foundations for an amiable and advantageous relationship between us.


Jasmine February 28, 2015 at 9:40 pm

I ordered a tasting pack somewhere around mid of January. This pack was supposed to be Valentine’s gift for my boyfriend. Its been more than a month now and there is no delivery. The customer support is very friendly and the email responses are quick. While they keep assuring you in every email that customer loyalty and satisfaction are of utmost importance to them, their actions do not reveal the same. The tracking website has no updates sine 12th february. The most funny part I noticed was in one of the email they assured me if I order one more pack, I will be surprised by the lightning delivery speed. Why in the world will I order one more pack when I haven’t yet received the one I ordered almost a month back?!

I am really disappointed and they did not agree on cancelling the order and giving me refund because they say your order has been shipped already, so we cannot cancel it now.
Thanks Flaviar for spoiling my Valentines plan.


Valerie March 19, 2015 at 3:41 pm

Dear Jasmine,

First let me thank you for purchasing with us and apologize for the delayed gift. We’re aware of the long delivery times to the US and working hard to overcome this issue in the near future – from here stems the promise of lightning delivery times. If we have exceeded the expected delivery times or failed to provide a worthy service, you’re most welcome to turn to our Customer Care Team (hello@flaviar.com) and we’ll be happy to resolve the matter and offer a suitable recompense for the inconvenience we may have caused.


FlaviarScam March 17, 2015 at 11:32 pm

I placed an order of February 13th for the Intro Package from Flaviar after seeing their ads on Facebook. I was immediately charged $24.99.
I have never received the order. When I contacted them they stated it takes a few weeks to get it. (STILL HASN’T ARRIVED)
Then today 03/17/15 I was charged an additional $39.99 for “The Fruity Booty” package.
I never signed up for the subscription, I never authorized the purchase.
I have made repeated attempts to contact the Flaviar company to no avail.
This is a blatant rip off!!


Valerie March 19, 2015 at 3:19 pm

Dear customer,
We are sorry for the unfavourable experience you’ve had with our company. You have most likely placed an order for our new Flexbile Subscription plan, which would explain both charges and the mentioned tasting packs.
The subscription can be easily modified or canceled on your Flaviar profile page – this option is easily accessible to each customer who subscribes to our services.
If we exceeded our promised delivery times or breached our terms & conditions we are more than willing to offer a full refund or discuss other options of recompense, if they would prove even more mutually beneficial.
We would be most thankful, if you would be willing to turn to our Custumer Care Team (hello@flaviar.com) and give us the opportunity to apologize and address any grievances you might have.
We might not get everything right from the first go, but we’re more than willing to make up for any mistakes and shortcomings we’re liable for, and this is what will eventually make us a stellar enterprise.


Gregg March 26, 2015 at 7:07 pm

I have been a customer since the beginning of the year and aside from the shipping time, everything ordered has meet or exceeded my expectations.

It does appear that something in the shipping process has improved since the time between the sort facilities in Slovenia and NY has gone from as much as 20 days for a previous order to only 2 days in one of my recent orders.
Your item departed our USPS facility in SPRINGFIELD, MA 01152 on March 26, 2015 at 4:09 am. The item is currently in transit to the destination.
March 25, 2015 , 2:22 pm Arrived at USPS Facility .SPRINGFIELD, MA 01152
March 22, 2015 , 9:49 pm Processed Through Sort Facility .ISC NEW YORK NY(USPS)
March 20, 2015 , 9:30 pm Processed Through Sort Facility .LJUBLJANA 1003, SLOVENIA
March 20, 2015 , 8:46 pm Acceptance .SLOVENIA

It appears that good things are now finally happening sooner than expected.


Danny April 2, 2015 at 6:54 pm

I have trouble with flaviar but wouldn’t say they’re a scam.
They recently told me I won something and it never arrived. They don’t respond well to customer service inquiries. This kind of stuff prevents me from recommending them


Valerie April 3, 2015 at 1:37 pm

Hi Danny,

We’ve been a bit late with the reply to your inquiry, apologies. I promise we’ll do our best to address all your future concerns through our customer care platform in a timelier manner.


Jarvis April 7, 2015 at 8:04 pm

They’re not a scam, I was having good service with them and enjoying the tasting packs they offered. HOWEVER, they DO have terrible customer service and for THAT I wouldn’t recommend them. And for a company that has no way for the consumer to contact them directly (you must wait for THEM to email you) Customer Service is a must. And in this day and age of social media, bad word of mouth will kill you. I had a shipment arrive destroyed in US Mail and I was required, per their website, to take pictures and send those to them in order to receive my replacement shipment. That was 10 days ago and I’ve contacted them via email at least five times since then. To hear no word, is not only unacceptable, but it is poor customer service. I am seriously considering stopping my account with them for this very reason.


Jarvis April 26, 2015 at 2:55 am

UPDATE: I have since been in contact with Flaviar and have received my shipment. It took a while, due to USPS mishandling, but everything is good. I was quite impressed with the actions Flaviar took once they realized they had overlooked me. They were profusely apologetic and honest about the situation and rushed my last packet to me. Reassuring and rectifying behavior such as this is a good indicator of a company that values its customers and their patronage. Mistakes happen but how they’re dealt with can make or break a company. I like that and can recommend them for this.


Susan Hall July 20, 2015 at 5:23 pm

Jarvis, if you can actually find a way to stop your account, please let me know. Short of canceling my actual credit card, everything I have tried has fallen on deaf ears.


Valerie April 7, 2015 at 10:38 pm

Dear Jarvis,

We’re awfully sorry for being so inconsiderably late with our reply. We are addressing your concerns as we speak! The reply we sent you includes – besides dealing with your request – sincere apologies and a truthful explanation for the reason behind the unpunctual reply. We’re trying hard not to be insensitive to our customers’ needs. I hope you will understand and that we’ll be able to cordially resolve any wrongs we may have done you.


Jeffrey Smith April 20, 2015 at 10:06 pm

Fantastic service! I have placed many orders with them over the last 6 months (18 bottles, not tasting packs, and counting). Delivery was slow during the Christmas rush, but they have really improved their shipping and delivery. The last several orders have all arrived in less than three weeks, and every single order has been well packed and arrived in perfect condition. Their email communication is excellent and they even located a special bottle for me. They guarantee delivery and stand behind their service. I had one issue which they stood behind and immediately issued a refund. Highly recommended and I will continue to purchase more from them. These guys are serious about what they do.


Jeffrey Smith April 26, 2015 at 3:00 am

I have always ordered their bottles. The last three orders have arrived at my doorstep in the USA in 6 days, 7 days and 8 days. Not like it used to be. Give these guys a try. They are fantastic!


Niklas May 11, 2015 at 3:44 pm

They are still very bad in answering customer service. First tasting pack was quite nice and was delivered but rather slow. I decided to place another order a while ago, but never received any shipping info or order confirmation, other than the paypal message. Now I have contacted them twice, but no answer. I will probably not order from them again. And not recommend this for people who like a hassle free and reliable service.


Kenny May 12, 2015 at 6:12 pm

I’ve been ordering from Flaviar since last November 14. I’ve had one little hip-cup during the holidays, in which it had nothing to do with the staff of Flaviar. The USPS was swamped with Christmas packages and could not handle the extra package do to budget cuts. When I e-mail Flaviar, Uros got back to me right away, and explained to me what was going on. I’m also very friendly with my postlady, she told me the same thing, they were hearing multiple complaints about packages be delayed from over seas.

I thing they have the best deal going, check out their prices and compare them, you can’t beat them,.especially when they throw in a few sample bottles here and their.

I will continue using them no matter what. Bottom line…if your Jones-en for a drink, just run down to your local liquor store. Remember the booze will not go bad.

Galloway Florist


Paul May 17, 2015 at 11:17 pm

Ordered in April and received my sample sets 6 days later. Very pleased with the product and will be going back to order some more sets in the near future! Cheers.


Niklas May 18, 2015 at 8:59 am

A follow up post:

Well I finally got contacted by Flaviar. They said, with overflowing apologies, that the procduct had run out and they are expecting more soon (today). They were very sorry for not notifying me and promised me 10€ credits.

I was happy for a day. I went to Flaviar site to browse something new to order. I noticed that the credits had not registered. I mailed them asking to fix this. Again no answer for several days. I can’t understand why their customer service is so appalling…

So I’m still waiting for my original order to ship, and for the credits to register, and for them to answer my bloody messages.

And as a side note their shipping fee has doubled from 8€ to 15€.

So I would suggest that if you get lured in by the free credit registration, just stick to the tasting packs. They are free to ship, and they USUALLY really have them in stock.


Valerie May 18, 2015 at 10:36 am

Dear Niklas,

​Thank you for taking the time to write to us and letting us know about the issues you face with our service. This is a quick note to let you know that I’ve been out of the office for the weekend (you last contacted us on Friday) and couldn’t get back to you sooner.

The promised store credit didn’t show on your account due to a small technical glitch, which is now dealt with and the credits have registered – you can see the balance on our webpage and spend them at your leisure. The bottles we sell are in stock and ready to ship within a day 99% of the time.

In any case Niklas, we’re more than happy to deal with all issues you might face with our service through our customer care platform & we’ll do our best to reply in a prompt manner.


Niklas May 18, 2015 at 1:11 pm

Good afternoon Valerie!

I would suggest that your company would hire a another/more, maybe part time, customer service agent/s. As such a slow response speed that you have shown can be quite harmfull for business. In the modern world, weekends are no excuse, thats when a lot of people do their shopping.

And also maybe implement a part in the customer profile, where the customer can see the status of the order. That is just basic functionality in web commerce. Or at least confirmation e-mails!

Quality of your customer care is very frienly and you seem to handle tricky situations with some finesse 🙂


Susan Hall July 20, 2015 at 5:20 pm

Subscribed for a monthly delivery in error and have been completely ignored by their customer non-service and keep being charged for product I don’t want. There is no phone number and my emails to cancel remain unanswered. I am forced to cancel my credit card. Pitiful business model and a huge disappointment. Buyer beware!


Valerie July 22, 2015 at 4:43 pm

Dear Susan,

I feel awful about your bad experience.

Both of your emails were answered promptly & we’re deeply sorry for not addressing all your concerns to your full satisfaction the first time around, which was about a month ago. The second email, written at around the same date & time as the message I’m now replying to, was answered within half an hour and we immediately unsubscribed you from our services.

If the matter hasn’t been resolved to your full satisfaction, or, if you’re in need of further assistance, then don’t hesitate to contact our Customer Care team, as we are always ready to offer help at hello@flaviar.com


Vlad Wyley August 29, 2015 at 6:34 am

According to some “experts,” I am apparently an “idiot” because I’ve ordered from Flaviar repeatedly. I’d guess that I’ve spent around $1,000 to $1,500 with them.

Yeah, some orders have taken longer than I wanted, but they did arrive. And Flaviar packs things very well. Lots of “international shipments” take a while. (I ordered something from China and it has been about five years of excuses and finally … silence.)

And for all the whiners, have you contacted their customer service department? They are absolutely incredible, most helpful, best in the business.


Cody July 18, 2016 at 8:10 pm

I literally subscribed to this site 15 minutes ago, upon signing up only to realize it was not nearly the deal it was made out to be. I read the terms and conditions and it says you can cancel within the first 1-14 days without penalty and full refund and that you must contact them via written cancellation, email, or other. I chose email, HERE IS THE ENLYING ISSUE there is no email address as to send a cancellation email to. There isn’t one on the initial email or the website, they both or .com email addresses which cannot be used for a return address. The only thing on their site is their actual address which is the in UK. I live in the United States, if I were to send a written cancellation there is not guarantee it would even get there in 2 weeks. I want my money…


Cody July 19, 2016 at 3:08 pm

I did make contact with the site, my issue has seemingly been resolved. I haven’t received my refund yet but I’m sure I will in time. The draw back I have with the site is the “exclusivity” and the fact that you can’t see what they actually offer until paying for a membership. Once I did become a member I was not impressed with the selection or prices, a lot of the bottles Listed I can find at the local liquor stores and some at even cheaper prices. The sampling part still seems intriguing, but for the money being given 3, 1.5oz samples a month of things you do not get to choose doesn’t seem worth it but that’s just my opinion.


Valerie July 26, 2016 at 2:39 pm

Dear Cody,

I’m happy to hear you’ve managed to reach us and that your issue has been taken care of. We monitor all replies to emails we send out to our members, even automated emails. And we do send many as we’d like our members to be as informed as possible. Our dedicated customer care email address can also be found on your profile page, but your feedback comes as much appreciated as we might decide to make contacting us even easier and more prominent.

The Club’s lobby includes only essential information on the membership. Our services are multilayered and we make sure to fully explain everything to each new member upon entering the Club.

Thank you for your feedback on our selection and prices. We do everything in our power to provide the best value and discounts for our members, but we’re even more proud of the variety and the curation aspect of our service. We offer everything from big, well-established brands, but also expose small, craft brands that deserve your attention. Have you had the opportunity to visit our Vault selections where we store some of the rarest, most coveted and hard-to-get spirits of this day and age?

I’m sorry to hear of your disappointment and to see you go, Cody, but I hope you’ll be able to find a service that better serves your needs. Take care!

p.s. You can always write to us at hello@flaviar.com


Danny October 12, 2016 at 6:23 pm

I’ve purchased many times from Flaviar and their service is always hit or miss.
Unfortunately they’re really “missing” now.
I purchased a pricey bottle as a gift for someone and after receiving the package from them (late of course) I was really disappointed to open the box to find they sent me a cheap bottle of gin instead.
I’ve contacted their customer success several times but unfortunately they just ignore the emails.
The measure of customer support is how a company responds to their errors and Flaviar truly disappoints. It would seem that they have no intention of correcting their mistake and I’ve lost my money.
Sad, but at least you all can learn from my experience.
Shame on you Flaviar!


Valerie October 18, 2016 at 6:42 pm

Dear Danny,

Thank you for reviewing our service.

I’ve looked through our previous dealings and we have – as far as I can glean from our past correspondence – always resolved issues to your full satisfaction in prompt and courteous manner. You were also one of the prize winners from our 2015 giveaway and received complimentary goods.

I’m terribly sorry I wasn’t able to respond to you for several days once we’ve already established communication a couple of weeks ago, but I was on sick leave and my colleagues weren’t able to take over my workload. I hope you understand that this wasn’t an intentional slight, especially considering our past dealings.

I’m sorry to hear that we’ve managed to disappoint you to this extent, but we’ll do everything in our power to resolve this matter to your full satisfaction yet again. We’re available, as always, at hello@flaviar.com.

Kind regards,


Valerie October 18, 2016 at 6:41 pm

Dear Danny,

Thank you for reviewing our service.

I’ve looked through our previous dealings and we have – as far as I can glean from our past correspondence – always resolved issues to your full satisfaction in prompt and courteous manner. You were also one of the prize winners from our 2015 giveaway and received complimentary goods.

I’m terribly sorry I wasn’t able to respond to you for several days once we’ve already established communication a couple of weeks ago, but I was on sick leave and my colleagues weren’t able to take over my workload. I hope you understand that this wasn’t an intentional slight, especially considering our past dealings.

I’m sorry to hear that we’ve managed to disappoint you to this extent, but we’ll do everything in our power to resolve this matter to your full satisfaction yet again. We’re available, as always, at hello@flaviar.com.

Kind regards,


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