Today has been declared World Whisky Day by an Aberdeen student. Originally I was determined to refrain from any further comments in the light of what has already been written about this day. But having read the Huffington Post article called Whisky: Made in Scotland, Enjoyed Everywhere by David Robertson rendered my decision obsolete.
This article speaks of whisky as if Scotland was the only country where whisky is made. “Whisky is Scotland’s gift to the world, and World Whisky Day is the day to celebrate it.” is the synopsis of this piece. I beg your pardon? What about Canada, Ireland, the USA, India, France, Germany, Belgium, Sweden, Austria, Switzerland, Australia, South Africa and all the other whisky-making nations? What about world whisky on World Whisky Day?
Blair Bowman’s weird idea to turn World Whisky Day into a Scottish public holiday perfectly fits that scotocentric perception of the whisky world. It does not take much brain power to realize how skewed this world view is. Or is World Whisky Day perhaps really just a vehicle for the initiator to hook up with the Scotch whisky industry?
At the end of the article David Robertson is not ashamed to repeat his whisky investment mantra in a badly concealed attempt to use the Huffington Post as advertising platform for his whisky investment company.
As if we needed a final proof that World Whisky Day is all about commerce.