This Wednesday, the 27th March, is Michael Jackson’s birthday again. After his death in 2007, the birthday of the world’s most renowned whisky and beer writer has traditionally been a day do celebrate whisky and to remember Parkinson’s disease of which he had suffered the final years of his life.
Originally introduced by dutch whisky writer Hans Offringa, the idea of an International Whisky Day on Micheal Jackson’s birthday had been – there really is no other word for it – hijacked in 2011 by an Aberdeen student named Blair Bowman who intended to build a commercial venture branded as World Whisky DayTM upon it.
There had been quite some controversy about this initiative. You can read about it in the two articles I wrote about World Whisky Day last year (One, Two). Luckily Blair Bowman decided to move his WWD to another date from 2013 and to abstain from referencing Michael Jackson.
Now a group of people in Scotland have set out on a mission to re-introduce International Whisky Day in its original spirit, non-commercial and with a devotion to charity. Their website gives you suggestions for charities that supprt the fight against Parkinson’s.
While the World Whisky Day vs. International Whisky Day issue does have some montypythonesque traits, I fully support the non-commercial version. On the their Facebook page the Malt Maniacs will collect picture tributes on this day of celebration.