Sexist Whisky Ads

by Oliver Klimek on August 26, 2012

Does whisky have a gender? I asked a few days ago. The ‘man’s drink’ clichée certainly was present in the past. Old whisky ads often show off gender stereotypes. Back then whisky could also be used to turn nervous bachelorettes into a “roomful of purring girls”. Here are a few examples, and the Maker’s Mark ad is actually pretty recent:

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