In a rather cynical article the guys from the Edinburgh Whisky Blog are suspecting the Sun/Rupert Murdoch connection to be the reason for her high rate of success. Frankly, I don’t care if the lady in question works for the Sun or the MI 5. What I do care about is the move from tounge-in-cheek mysticism – at least this is how I have understood this so far – to el-cheapo occultism. I wonder if the Whyte & Mackay management also uses tarot cards, crystal balls and coffee grounds to analyze their sales figures.
If this stunt is supposed to be tongue-in-cheek as well, why do they use a person who claims to be a real psychic? Wouldn’t that be cynical towards her?
If this is indeed meant seriously: Get a life!
Oh dear, what happened to whisky marketing? With stunts like this I almost long back to the good old days of bagpipes and mist-shrouded castles that brought Scotch whisky to where it is now. If there is a God of Whisky: Please save us from marketing departments desperately looking for things that haven’t been done yet to whisky!