Whisky Pies #1 – What Is Important In Whisky

by Oliver Klimek on February 14, 2012

Extensive evaluation at Dramming HQ of blog and forum postings, comments made on social media and personal conversation has shown these factors to be important for the decision of what whisky to buy next.

{ 3 comments… read them below or add one }

Marc February 14, 2012 at 12:38 pm

Hi Oliver.
I find this pie very misleading- it implies that only a small portion (I’m guessing that’s approximately 5%*) buy whisky according to the taste. Most of the factors are not mutually exclusive and thus should not be listed separately. If a whisky is caramel free and unchillfiltered and affordable, I’m still not going to buy it if I’ve heard it tastes bad.
(*Although I shouldn’t be trying to interpret % as your study is clearly qualitative, which begs the question why you are representing it as a pie… sorry, I do market research so can’t help commenting on this. [no criticism intended]) 🙂


Oliver Klimek February 14, 2012 at 12:45 pm

I guess I should have moved around my tongue inside my cheek a little more…;)


Marc February 14, 2012 at 12:48 pm

OK good, was just checking! lol


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