Extensive evaluation at Dramming HQ of blog and forum postings, comments made on social media and personal conversation has shown these factors to be important for the decision of what whisky to buy next.
Whisky Pies #1 – What Is Important In Whisky
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{ 3 comments… read them below or add one }
Hi Oliver.
I find this pie very misleading- it implies that only a small portion (I’m guessing that’s approximately 5%*) buy whisky according to the taste. Most of the factors are not mutually exclusive and thus should not be listed separately. If a whisky is caramel free and unchillfiltered and affordable, I’m still not going to buy it if I’ve heard it tastes bad.
(*Although I shouldn’t be trying to interpret % as your study is clearly qualitative, which begs the question why you are representing it as a pie… sorry, I do market research so can’t help commenting on this. [no criticism intended])
I guess I should have moved around my tongue inside my cheek a little more…;)
OK good, was just checking! lol