Glenmorangie Pride 1981 – Does Price Matter?

by Oliver Klimek on April 12, 2011

Looking for that special whisky gift? Here is the Glenmorangie Pride 1981. A 28 year old single malt with an extremely tight limitation of 1000 bottles very affordably priced at only €2750.

For some strange reason, I have not seen an official announcement from Glenmorangie for this cutie yet. But several whisky and cigar sites already received notice of this earth-shattering new release.

I already noted back in 2009 that Glenmorangie was obvisouly lacking the old stock suitable for luxury bottlings that would allow them to join the fancy-decanter-merry-go-round led by Dalmore and Macallan. It seems the urge to do so anyway was so overwhelming that they decided to jump on the bandwagon with a relative youngster, nonchalantly securing them the record for the most expensive under-thirty year old whisky.

Yes, this is most probably an excellent whisky. Yes, this is a reminiscence of the original Glenmorangie innovation of cask finishing. But this definition of luxury by sticking on a ludicrous price tag still only looks like a feeble attempt to pee with the big dogs.

 

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{ 3 comments… read them below or add one }

Steffen Bräuner April 12, 2011 at 4:21 pm

Having a very high priced bottling to front your range is probably a necesary marketing tool, to have your whisky appear as a luxurious top-malt

It’s evident what catagory of distilleries who do this and which don’t and so far I haven’t seen a connection to the general quality of the distilleries

Luckily Caperdonioch hasn’t entered this catagory yet, as it isn’t seen as anything special, apart from the view by a few whisky geeks

In my world is catagories above the likes of Highland Park, Dalmore, Macallan etc. in quality :-)

Steffen

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Oliver Klimek April 12, 2011 at 4:34 pm

Being a closed distillery, Caperdonich prices are certainly bound to rise, but to become a luxury commodity it would have to be turned into a proper brand. This will never happen because there are no standard bottlings to support a price pyramid.

The luxury game is a bit of a gamble because pricing it too high might eventually backfire.

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I_SPEY October 5, 2011 at 4:33 pm

Some things in live are realy expensive, but some things inexpensive! For what it’s worth, see for your self!

I had this bottle in my hands today and thought that it’s actually a great pleasure and a privilege, seeing something so beautiful, so close, even to touch it and to realise that it’s, actually, not that expensive! I do believe in beauty and design for whiskybottles and therefor, for me, this bottle is a very good example.

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