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Fun With Whisky Marketing — Dramming

Fun With Whisky Marketing

by Oliver Klimek on February 4, 2011

Just a mixed bag of assorted whisky wierdness I came across.

Fiona in the Warehouse

"I can't believe they let me into the warehouse. Let's pour a wee dram"

"Oh my god! Just one sip and it's almost empty. Nah, I really don't like whisky!"

Pernod Ricard’s Inferiority Complex

If you are trailing in the global race against Johnnie Walker, you can always invent market segments where you are in front. Nobody will ask you how you defined them anyway.

“Chivas Regal, Europe’s leading super-premium Scotch whisky”

“Chivas Regal 18 Year Old, the world’s No 1 ultra premium Scotch whisky”

“Ballantine’s, is the No 1 Scotch whisky in Europe, No 1 ultra-premium whisky in Asia Pacific and sells over 70 million bottles a year”

“Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky.”

Whisky Inflation

Assorted Babble

“Johnnie Walker has unveiled a stylish new gift set for its Gold Label Scotch whisky designed to serve the exclusive spirit ice cold, stemming from the connoisseurs’ practice of freezing their Gold Label to release its true character as the whisky warms in the mouth.”

“…one of the oldest distilleries in Scotland as well as producers of the very first legal single malt whisky on Islay. Achieved the same way today as yesterday, by our passionate team, our floor malted barley…” [Bowmore]

“Glengoyne are one of the few Scottish distilleries to use completely unpeated malt.”

“The Macallan remains the single malt against which all others must be judged. It is celebrated far and wide by experts and discerning drinkers as the world’s most precious whisky.”

“The Macallan is ranked number two by value among the world’s top selling single malts and is recognised as being a leader within the Scotch Whisky industry when it comes to innovation.”

War of the Decanters

{ 4 comments… read them below or add one }

JANE DENNESS-MARSHALL February 4, 2011 at 2:32 pm



Oliver Klimek February 4, 2011 at 2:41 pm

I can’t give you exact prices for those, but be prepared to pay at least four-digit amounts per piece…


Dg February 4, 2011 at 3:03 pm

Love it … worlds 2nd best whisky are the leaders…


Mary February 4, 2011 at 7:17 pm

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