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A Little Number Crunching — Dramming

A Little Number Crunching

by Oliver Klimek on May 27, 2010

Some bloggers are obsessed with their site statistics, some don’t care at all, and I for one am somewhere in between. Every couple of weeks I dig deeply into my Google Analytics page to see what’s been going on on my blog. For those of you who are interested in website statistics as well, I have compiled some facts and figures from the past three months.


  • Unique visitors: 3200
  • Visits: 4900
  • Pageviews: 12600
  • Google Pagerank: 3
  • Alexa Rank: 2.1 million

Geographical Distribution

  1. USA: 24%
  2. Germany: 23%
  3. UK: 13%
  4. Canada: 4%
  5. Sweden: 3%
  6. Netherlands: 3%
  7. Taiwan: 3%
  8. Denmark: 2%

The high percentage of German visitors is mainly caused by my activitiy in a German whisky  forum that sends in quite some visitors

An interesting fact is that some south European countries reported to have a high whisky consumption – such as Italy, Spain or France – are very far behind in the list. This is a sure sign that in these countries the relation of blends vs. single malts in consumption is significantly higher than in the northern countries. My site is mainly about malts, blends are featured much less often.

Also the often cited BRIC countries (Brazil, Russia, India and China), sometimes portrayed as new single malt boom markets for the newly rich, cater for just over 3% of the site traffic.

Visitors came from 81 different countries total, including such elusive nations as Cameroon, Vietnam and Bangladesh.

More About Visitors

Roughly two thirds of the pageviews were from visitors who came to the site only once, 28% had up to eight visits and over 15% came back even more often, over 50 times for some regulars.

Again almost two thirds of the visitors just saw one page and clicked away, but 13% viewed 5 pages ore more at a single session. Those who didn’t leave immediately stayed on the site for 3 to 5 minutes on average, but a few visitors also digged their way through the site for over 30 minutes.


No where do the visitors come from? No, this time I don’t mean their location but how they found their way to my site.

  1. Search Engines: 45%
  2. Links from other websites: 40%
  3. Direct hits 15% (Bookmarks etc.)

Top referring websites:

  1. forum.thewhiskystore.de : 21%
  2. Facebook: 14%
  3. What does John Know: 10%
  4. Twitter: 9%
  5. Dr. Whisky: 6%

Search Terms That Found My Site

About 20% of the search engine traffic is driven by the keywords Whisky Rating in all possible variations. Some of it will be because people wanted to specifically look up my site on Google (which happens to account for 95% of my search engnie traffic, by the way. And some talk about Bing as an alternative…), some will just enter the words as generic search term because they are looking for whisky ratings.

Some interesting high ranking search terms were caol ila perfect dram iii 1983 (all from Sweden), breath of speyside (almost all from Taiwan), springbank 2001 cask (again, all from Taiwan)

Almost 2% of all searches were for the Macallan Ice Ball Maker in various wordings. That doesn’t look very impressive, but this is with almost 1100 different search terms in total! But also Ben Bracken, Slyrs and Swissky received their fair share of search traffic. And then of course all kinds of distillery and brand names figured among the other search terms.

Top Pages

  1. Whisky Resources
  2. Laphroaig
  3. Featured Articles
  4. Whisky Knowledge
  5. Ardbeg
  6. Highland Park
  7. Macallan Ice Ball Maker

In the ranking of target pages (pages that are hit first when coming to the site), my article about the Macallan ice ball maker even is on third position!

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