Whisky search terms on Google

by Oliver Klimek on August 19, 2009

It’s been a month now since Whisky Rating has gone online. And while user participation has not really picked up yet, I can’t complain about the traffic the site gets.

A substantial source of trafic to the site are search engines, Google in particular. The nice thing about Google Analytics is that it gives you a list of all search terms that brought visitors to your site. Not surprisingly, “whisky rating” in all of its (mis)spellings is the most common search term. This is followed by queries about distilleries and specific whiskies as well as general whisky topics.

Sometimes, people ask real questions. Some of them can be answered by the site, some give clues for future postings (I am already preparing a few articles inspired by search terms), and some are just plain wierd. I decided to take on some of these questions in this posting, and I will continue to do so, if questions keep coming in.

1. Common sense questions

“What is OB whisky?”

OB means “official bottling”. This means the whisky was bottled in the distillery or in an external bottling plant by the owners. There are also independent bottlers who buy whole casks and bottle them on their own. These are abbridged “IB”

“How many years can whiskey be stored?”

The easy answer is: As long as the alcohol content stays above 40% because then it is not allowed to be called whisky anymore. This usially happens after 40 to 50 years in the cask, when much of the original alcohol has evaporated as “angel’s share”

But this does not mean that a 50 year old whisky is always a good one. The wood may have influenced it too much to be really enjoyable. The decision on how long to mature a specific cask is one of the most important tasks of the distillery staff.

“Process parameters for malt spirit production”

Well, I’m afraid this one is just a bit too specific for the scope of this site.

2. Questions that cannot really be answered

“Name the four types of whiskey”

Hmm, seems to be a college homework question. It is not really clear what is meant by “type”. Perhaps single malt, grain, blend and vat? Or Scotch, Irish, Bourbon and Canadian? Or barley, rye, corn and wheat?

“Which is stronger whisky or vodka ?”

Well, you really have to look on the label.

“Which whisky has least impurities?”

A 3yo grain whisky. But do we really want this? If you want a “pure” spirit, switch to vodka. It’s the impurities that give taste to the whisky.

“The average man can consume how much whiskey?”

Until what? tipsy? unable to drive a car? vomiting? fainting? dead?

To be on the safe side, drink only one dram.

“What is dangerous to health rum or whisky?”
“Brandy or whisky which one is good for health?”

This is a nice pair, isn’t it? I’ll leave the answer up to you.

3. Weird questions

“People getting drunk because of whiskey”

Well, s**t happens.

“How to get maximum kick from whiskey”

No comment

“Can you use whiskey in place of sherry?”

Well, it depends.

“Can you get drunk off copenhagen whiskey blend?”

This made me scratch my head until I found out that Copenhagen Whiskey Blend is a brand of dipping tobacco. I think you will get a nicotine shock long before you get drunk. Pick your poison.

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